{"id":2944,"date":"2026-07-24T10:45:12","date_gmt":"2026-07-24T07:45:12","guid":{"rendered":"https:\/\/kusahaber.com\/?p=2944"},"modified":"2026-07-24T10:45:12","modified_gmt":"2026-07-24T07:45:12","slug":"serif-akarcesme-turist-yok-demeden-once-aynaya-bakmak-gerekmez-mi","status":"publish","type":"post","link":"https:\/\/kusahaber.com\/index.php\/2026\/07\/24\/serif-akarcesme-turist-yok-demeden-once-aynaya-bakmak-gerekmez-mi\/","title":{"rendered":"\u015eER\u0130F AKAR\u00c7E\u015eME: “TUR\u0130ST YOK” DEMEDEN \u00d6NCE AYNAYA BAKMAK GEREKMEZ M\u0130?"},"content":{"rendered":"

Her yaz sezonunda ayn\u0131 serzeni\u015fleri duyuyoruz:

“Turist yok…”
“\u0130\u015fler \u00e7ok k\u00f6t\u00fc…”
“Esnaf kazanam\u0131yor…”

Bu c\u00fcmleleri y\u0131llard\u0131r dinliyoruz. Peki hi\u00e7 d\u00f6n\u00fcp kendimize \u015fu soruyu soruyor muyuz? Acaba sorun ger\u00e7ekten turistte mi, yoksa bizim turiste bak\u0131\u015f a\u00e7\u0131m\u0131zda m\u0131?

Son g\u00fcnlerde sosyal medyada payla\u015f\u0131lan restoran hesaplar\u0131 yine g\u00fcndem oldu. 30 bin liray\u0131 a\u015fan adisyonlar, bir porsiyon bal\u0131k i\u00e7in istenen binlerce lira, i\u00e7ecek fiyatlar\u0131n\u0131n l\u00fcks otelleri aratmayan seviyelere ula\u015fmas\u0131… Bunlar ister istemez \u015fu soruyu ak\u0131llara getiriyor: Bu anlay\u0131\u015fla turizmi nas\u0131l s\u00fcrd\u00fcr\u00fclebilir k\u0131laca\u011f\u0131z?

Elbette her i\u015fletme maliyetini hesaplar, fiyat\u0131n\u0131 belirler. Kimsenin buna itiraz\u0131 olamaz. Ancak turizm sekt\u00f6r\u00fcnde \u00f6nemli olan sadece fiyat de\u011fildir. As\u0131l mesele, \u00f6denen \u00fccret kar\u015f\u0131l\u0131\u011f\u0131nda m\u00fc\u015fterinin nas\u0131l bir hizmet ald\u0131\u011f\u0131 ve ayr\u0131l\u0131rken y\u00fcz\u00fcnde memnuniyet olup olmad\u0131\u011f\u0131d\u0131r.

D\u00fcnyan\u0131n ba\u015far\u0131l\u0131 turizm merkezleri, m\u00fc\u015fterisini bir kez de\u011fil, defalarca a\u011f\u0131rlaman\u0131n hesab\u0131n\u0131 yap\u0131yor. \u00c7\u00fcnk\u00fc biliyorlar ki turizm g\u00fcn\u00fcbirlik kazan\u00e7 de\u011fil, uzun vadeli g\u00fcven i\u015fidir.

Ne yaz\u0131k ki bizde ise baz\u0131 i\u015fletmeler h\u00e2l\u00e2 “Bu turist bir daha gelmez.” mant\u0131\u011f\u0131yla hareket ediyor. Oysa g\u00fcn\u00fcm\u00fczde tek bir olumsuz deneyim, sosyal medya sayesinde binlerce hatta milyonlarca ki\u015fiye ula\u015f\u0131yor. Bir m\u00fc\u015fterinin memnuniyetsizli\u011fi, kentin turizm imaj\u0131na zarar verebiliyor.

Turist yolunacak kaz de\u011fildir. Turist; sayg\u0131 g\u00f6rmek, kaliteli hizmet almak, \u00f6dedi\u011fi paran\u0131n kar\u015f\u0131l\u0131\u011f\u0131n\u0131 hissetmek isteyen bir misafirdir.

Sonra d\u00f6n\u00fcp; “Turist gelmiyor.”
“\u00c7ar\u015f\u0131 bo\u015f kald\u0131.”
“Sezon erken bitti.” demenin kimseye faydas\u0131 yok.

Turizmin en g\u00fc\u00e7l\u00fc reklam\u0131, memnun ayr\u0131lan m\u00fc\u015fteridir. En b\u00fcy\u00fck zarar\u0131 ise fahi\u015f fiyatlar ve hayal k\u0131r\u0131kl\u0131\u011f\u0131 yarat\u0131r.

Ku\u015fadas\u0131, do\u011fal g\u00fczellikleri, tarihi miras\u0131, denizi ve insan\u0131yla d\u00fcnyan\u0131n say\u0131l\u0131 turizm kentlerinden biridir. B\u00f6yle bir kentin gelece\u011fi, birka\u00e7 g\u00fcnl\u00fck y\u00fcksek kazan\u00e7 u\u011fruna riske at\u0131lamaz.

\u00c7\u00fcnk\u00fc bug\u00fcn memnun etti\u011finiz bir turist, yar\u0131n ailesini, arkada\u015flar\u0131n\u0131 ve \u00e7evresini de getirir. Memnun edemedi\u011finiz turist ise ya\u015fad\u0131\u011f\u0131 olumsuzlu\u011fu y\u00fczlerce ki\u015fiye anlat\u0131r.

Turizm; g\u00fcn\u00fc kurtarma i\u015fi de\u011fil, gelece\u011fi in\u015fa etme sanat\u0131d\u0131r.

Belki de art\u0131k “Turist neden gelmiyor?” sorusunu sormadan \u00f6nce, “Biz gelen turisti tekrar gelmek isteyecek \u015fekilde a\u011f\u0131rl\u0131yor muyuz?” sorusunun cevab\u0131n\u0131 araman\u0131n zaman\u0131 gelmi\u015ftir.

\u015eerif AKAR\u00c7E\u015eME – KU\u015eA HABER

Ayd\u0131n ve Ku\u015fadas\u0131’ndan haberdar olmak i\u00e7in\u00a0www.kusahaber.com<\/a><\/span>\u00a0ve @kusa_haber takip edin.

<\/p>\n","protected":false},"excerpt":{"rendered":"

Her yaz sezonunda ayn\u0131 serzeni\u015fleri duyuyoruz:“Turist yok…”“\u0130\u015fler \u00e7ok k\u00f6t\u00fc…”“Esnaf kazanam\u0131yor…”Bu c\u00fcmleleri y\u0131llard\u0131r dinliyoruz. Peki hi\u00e7 d\u00f6n\u00fcp kendimize \u015fu soruyu soruyor muyuz? Acaba sorun ger\u00e7ekten turistte mi, yoksa bizim turiste bak\u0131\u015f…<\/p>\n","protected":false},"author":2,"featured_media":2945,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-2944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yazarlar"],"_links":{"self":[{"href":"https:\/\/kusahaber.com\/index.php\/wp-json\/wp\/v2\/posts\/2944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kusahaber.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kusahaber.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kusahaber.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kusahaber.com\/index.php\/wp-json\/wp\/v2\/comments?post=2944"}],"version-history":[{"count":1,"href":"https:\/\/kusahaber.com\/index.php\/wp-json\/wp\/v2\/posts\/2944\/revisions"}],"predecessor-version":[{"id":2946,"href":"https:\/\/kusahaber.com\/index.php\/wp-json\/wp\/v2\/posts\/2944\/revisions\/2946"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kusahaber.com\/index.php\/wp-json\/wp\/v2\/media\/2945"}],"wp:attachment":[{"href":"https:\/\/kusahaber.com\/index.php\/wp-json\/wp\/v2\/media?parent=2944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kusahaber.com\/index.php\/wp-json\/wp\/v2\/categories?post=2944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kusahaber.com\/index.php\/wp-json\/wp\/v2\/tags?post=2944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}