T\u00dcRK\u0130YE \u0130\u015e BANKASI \u00c7AR\u015eI \u015eUBES\u0130 M\u00dcD\u00dcR\u00dc DUYGU G\u00dcNDA\u015e VE EK\u0130B\u0130, \u00c7\u00d6Z\u00dcM ODAKLI H\u0130ZMET ANLAYI\u015eIYLA TAKD\u0130R\u0130 HAK ED\u0130YOR
\u015eER\u0130F AKAR\u00c7E\u015eME \u2013 KU\u015eA HABER
G\u00fcn\u00fcm\u00fczde bankac\u0131l\u0131k denildi\u011finde akla ilk gelen \u015fey para, kredi, faiz ve finansal i\u015flemler oluyor. Oysa bankac\u0131l\u0131k yaln\u0131zca rakamlarla de\u011fil, insan ili\u015fkileriyle, g\u00fcvenle, samimiyetle ve \u00e7\u00f6z\u00fcm \u00fcretme becerisiyle de \u00f6l\u00e7\u00fcl\u00fcr.
\u0130\u015fte bu anlay\u0131\u015f\u0131n g\u00fczel \u00f6rneklerinden birini T\u00fcrkiye \u0130\u015f Bankas\u0131 \u00c7ar\u015f\u0131 \u015eubesi M\u00fcd\u00fcr\u00fc Duygu G\u00fcnda\u015f ve ekibinin hizmet yakla\u015f\u0131m\u0131nda g\u00f6r\u00fcyoruz.
Ekonomik \u015fartlar\u0131n giderek zorla\u015ft\u0131\u011f\u0131, esnaf\u0131n, i\u015f insanlar\u0131n\u0131n ve vatanda\u015flar\u0131n zaman zaman nakit ak\u0131\u015f\u0131 ve likidite s\u0131k\u0131nt\u0131s\u0131 ya\u015fad\u0131\u011f\u0131 g\u00fcn\u00fcm\u00fczde, kar\u015f\u0131s\u0131ndaki insan\u0131 dinleyen, sorununu anlamaya \u00e7al\u0131\u015fan ve imk\u00e2nlar \u00e7er\u00e7evesinde \u00e7\u00f6z\u00fcm arayan bankac\u0131lar\u0131n de\u011feri daha da art\u0131yor.
DUYGU G\u00dcNDA\u015e VE EK\u0130B\u0130NDEN \u00c7\u00d6Z\u00dcM ODAKLI BANKACILIK
Bir banka m\u00fcd\u00fcr\u00fcn\u00fcn ba\u015far\u0131s\u0131 yaln\u0131zca \u015fubesinin bilan\u00e7osuyla, mevduat b\u00fcy\u00fckl\u00fc\u011f\u00fcyle veya kredi hacmiyle \u00f6l\u00e7\u00fclmemeli.
As\u0131l ba\u015far\u0131, kap\u0131s\u0131ndan i\u00e7eri giren vatanda\u015f\u0131n kendisini de\u011ferli hissetmesi, sorunlar\u0131n\u0131n dinlenmesi ve kendisine yol g\u00f6sterilmesidir.
Duygu G\u00fcnda\u015f ve \u00e7al\u0131\u015fma arkada\u015flar\u0131n\u0131n benimsedi\u011fi \u00e7\u00f6z\u00fcm odakl\u0131 yakla\u015f\u0131m da tam olarak bu anlay\u0131\u015f\u0131 yans\u0131t\u0131yor.
Esnaf\u0131n i\u015fletmesini ayakta tutabilmesi, ticaret erbab\u0131n\u0131n nakit ak\u0131\u015f\u0131n\u0131 d\u00fczenleyebilmesi, vatanda\u015f\u0131n finansal ihtiya\u00e7lar\u0131na uygun se\u00e7enekleri de\u011ferlendirebilmesi i\u00e7in g\u00f6sterilen gayret, bankac\u0131l\u0131\u011f\u0131n insana dokunan y\u00f6n\u00fcn\u00fc ortaya koyuyor.
Elbette her finansal talebin kar\u015f\u0131lanmas\u0131 m\u00fcmk\u00fcn de\u011fildir. Bankac\u0131l\u0131k mevzuat\u0131, kredi de\u011ferlendirme kriterleri ve kurum politikalar\u0131 vard\u0131r. Ancak \u00f6nemli olan, vatanda\u015fa kap\u0131y\u0131 kapatmak yerine mevcut imk\u00e2nlar\u0131 de\u011ferlendirmek, alternatifleri anlatmak ve \u00e7\u00f6z\u00fcm i\u00e7in \u00e7aba g\u00f6stermektir.
B\u0130R M\u00dcD\u00dcR\u00dcN BA\u015eARISI, EK\u0130B\u0130N\u0130N BA\u015eARISIDIR!
Ba\u015far\u0131l\u0131 y\u00f6neticilik yaln\u0131zca makam koltu\u011funda oturmak de\u011fildir.
Ekibine yol g\u00f6stermek, \u00e7al\u0131\u015fma arkada\u015flar\u0131n\u0131 motive etmek, vatanda\u015fla sa\u011fl\u0131kl\u0131 ileti\u015fim kurmak ve kurumuna duyulan g\u00fcveni art\u0131rmak da y\u00f6neticili\u011fin temel unsurlar\u0131d\u0131r.
Duygu G\u00fcnda\u015f’\u0131n \u00f6nc\u00fcl\u00fc\u011f\u00fcnde ortaya konulan ekip \u00e7al\u0131\u015fmas\u0131, g\u00fcler y\u00fczl\u00fc hizmet ve vatanda\u015f odakl\u0131 yakla\u015f\u0131m, takdir edilmesi gereken bir bankac\u0131l\u0131k anlay\u0131\u015f\u0131d\u0131r.
\u00c7\u00fcnk\u00fc vatanda\u015f bazen finansal sorununa hemen \u00e7\u00f6z\u00fcm bulamayabilir. Ama kar\u015f\u0131s\u0131nda kendisini dinleyen, anlayan ve yard\u0131mc\u0131 olmak i\u00e7in \u00e7abalayan bir y\u00f6netici g\u00f6rd\u00fc\u011f\u00fcnde, en az\u0131ndan yaln\u0131z olmad\u0131\u011f\u0131n\u0131 hisseder.
ESNAFIN VE VATANDA\u015eIN YANINDA OLMAK \u00d6NEML\u0130D\u0130R
\u00d6zellikle ticaretin ve turizmin \u00f6nemli oldu\u011fu Ku\u015fadas\u0131 gibi il\u00e7elerde bankalar\u0131n yerel ekonomiye katk\u0131s\u0131 b\u00fcy\u00fckt\u00fcr.
Esnaf\u0131n, i\u015fletmelerin ve vatanda\u015flar\u0131n finansmana eri\u015fim s\u00fcre\u00e7lerinde do\u011fru bilgilendirilmesi, ekonomik hayat\u0131n sa\u011fl\u0131kl\u0131 i\u015flemesi a\u00e7\u0131s\u0131ndan son derece \u00f6nemlidir.
\u0130\u015fte bu noktada Duygu G\u00fcnda\u015f ve ekibinin sergiledi\u011fi ilgili, samimi ve \u00e7\u00f6z\u00fcm arayan hizmet anlay\u0131\u015f\u0131 \u00f6vg\u00fcy\u00fc hak ediyor.
Bizler gazeteci olarak yaln\u0131zca eksiklikleri, yanl\u0131\u015flar\u0131 ve sorunlar\u0131 dile getirmekle g\u00f6revli de\u011filiz.
\u0130Y\u0130Y\u0130, G\u00dcZEL\u0130, \u0130\u015e\u0130N\u0130 LAYIKIYLA YAPMAYA \u00c7ALI\u015eAN \u0130NSANLARI DA TOPLUMA ANLATMAK ZORUNDAYIZ.
Ele\u015ftirilmesi gerekeni ele\u015ftirirken, takdir edilmesi gerekeni de takdir etmek gazetecili\u011fin sorumluluklar\u0131ndan biridir.
Bu vesileyle T\u00fcrkiye \u0130\u015f Bankas\u0131 \u00c7ar\u015f\u0131 \u015eubesi M\u00fcd\u00fcr\u00fc Duygu G\u00fcnda\u015f ve t\u00fcm \u00e7al\u0131\u015fma arkada\u015flar\u0131n\u0131, vatanda\u015f\u0131n finansal sorunlar\u0131na duyarl\u0131 yakla\u015f\u0131mlar\u0131 ve \u00e7\u00f6z\u00fcm \u00fcretme gayretleri nedeniyle kutluyor, \u00e7al\u0131\u015fmalar\u0131nda ba\u015far\u0131lar diliyorum.
Unutulmamal\u0131d\u0131r ki;
\u201cMAKAMLAR GE\u00c7\u0130C\u0130D\u0130R, \u0130NSANLARIN G\u00d6NL\u00dcNDE BIRAKILAN G\u00dcZEL \u0130ZLER KALICIDIR.\u201d
\u015eER\u0130F AKAR\u00c7E\u015eME
KU\u015eA HABER
<\/p>\n","protected":false},"excerpt":{"rendered":"
T\u00dcRK\u0130YE \u0130\u015e BANKASI \u00c7AR\u015eI \u015eUBES\u0130 M\u00dcD\u00dcR\u00dc DUYGU G\u00dcNDA\u015e VE EK\u0130B\u0130, \u00c7\u00d6Z\u00dcM ODAKLI H\u0130ZMET ANLAYI\u015eIYLA TAKD\u0130R\u0130 HAK ED\u0130YOR\u015eER\u0130F AKAR\u00c7E\u015eME \u2013 KU\u015eA HABERG\u00fcn\u00fcm\u00fczde bankac\u0131l\u0131k denildi\u011finde akla ilk gelen \u015fey para, kredi, faiz…<\/p>\n","protected":false},"author":2,"featured_media":3358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[1448],"class_list":["post-3357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yasam","tag-kusahaber-serifakarcesme-turkiyeisbankasi-duygugundas-kusadasi-bankacilik-esnaf-ekonomi-cozumodaklihizmet-basari-takdir"],"_links":{"self":[{"href":"https:\/\/kusahaber.com\/index.php\/wp-json\/wp\/v2\/posts\/3357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kusahaber.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kusahaber.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kusahaber.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kusahaber.com\/index.php\/wp-json\/wp\/v2\/comments?post=3357"}],"version-history":[{"count":1,"href":"https:\/\/kusahaber.com\/index.php\/wp-json\/wp\/v2\/posts\/3357\/revisions"}],"predecessor-version":[{"id":3359,"href":"https:\/\/kusahaber.com\/index.php\/wp-json\/wp\/v2\/posts\/3357\/revisions\/3359"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kusahaber.com\/index.php\/wp-json\/wp\/v2\/media\/3358"}],"wp:attachment":[{"href":"https:\/\/kusahaber.com\/index.php\/wp-json\/wp\/v2\/media?parent=3357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kusahaber.com\/index.php\/wp-json\/wp\/v2\/categories?post=3357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kusahaber.com\/index.php\/wp-json\/wp\/v2\/tags?post=3357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}